B2B Originals: Lynn Teo
Chief Marketing Officer, Legal & Government for Thomson Reuters, Part 3
Part 3: In this Baselines video series, Lynn Teo and Tom discuss the evolution of the B2B marketer role – from sales enabler to growth enabler to revenue and growth driver. Lynn’s view: to be a growth driver, the CMO needs to be a master orchestrator – from brand and funnel marketing to in-product marketing and customer experience.
By: Tom Stein on March 24, 2022
7 Min 44 Sec