B2B Originals Series
JOHN ELLETT, CEO of Springbox, Part 3
Meet John Ellett
John Ellett has a passion for encouraging and supporting marketing leaders who have the courage to be change agents in their organizations. For 17 years, he served as CEO of nFusion, an award-winning modern marketing agency based in Austin, Texas, where he had the privilege of helping some of the world’s leading marketers revitalize their brands, accelerate demand and modernize their organizations including Samsung, Microsoft, NEC Displays, Oracle and Arrow Electronics. He recently sold the agency to Springbox and serves as Partner to CMOs.
With personal experience as a marketing leader in the early days of the IBM PC and as head of North America Marketing during the rapid-growth years of Dell, he provides a unique perspective that has made him a trusted advisor to marketing executives around the globe.
John published his first book, The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents in 2013 which has been praised as a “must read for marketing leaders.” He also shares his insights on marketing transformation as a regular contributor to Forbes CMO Network where he has been helping demystify the impact of AI on marketing.
By: Stein IAS on September 12, 2018
4 min 12s